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Alix Ducret
Chief Sales Officer (CSO) @SVP
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WORK HISTORY
Chief Sales Officer (CSO) @SVP
As a member of the Executive Committee, I lead SVP’s commercial transformation across multiple business units (SVP ID, SVP SIRH…). My role combines strategic vision and operational execution, with a constant focus on creating value for our clients and sustainable growth for the group.I manage a team of 50+ talented professionals covering the full sales cycle – from new business acquisition to client retention, telemarketing, and BDRs. Together, we are building a sales organization that is both high-performing and people-focused.My mission is to define and implement the group sales strategy, align it with corporate objectives, and drive growth through three key levers:Structuring the sales force for efficiency and impact,Elevating client excellence to strengthen loyalty and satisfaction,Leveraging cross-entity synergies to unlock new opportunities.At the heart of my leadership is a People & Performance philosophy: coaching, upskilling, and motivating teams so that every individual can grow, succeed, and contribute to collective results
EDUCATION
ISG Institut Supérieur de Gestion
Master, Business and management
Paris-Pantheon-Assas University
Master's degree, Business law
SKILLS
ABOUT ALIX DUCRET
Chief Sales Officer & Executive Committee Member at SVP GroupI lead large-scale commercial transformations across multiple business units, aligning sales strategy with corporate goals and delivering sustainable growth.With 20+ years in tech, media, SaaS, and B2B services (Google, Indeed, scale-ups, consulting), I specialize in:Structuring and scaling sales forces (50+ people)Driving new business & client retention performanceEmbedding digital tools & KPIs for measurable impactUnlocking cross-entity synergiesMy leadership is rooted in a People & Performance mindset: coaching, empowering, and motivating teams to achieve ambitious results while building lasting client value.
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