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Alison Kuhn Navratil
Co-founder, Director of Operations @Needledrop, Llc
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WORK HISTORY
Co-founder, Director of Operations @Needledrop, Llc
Manage critical field operations, including logistics, timing, costing, engagement contracts, vendor procurement, recruitment relationships, facility management, scheduling, transcriptions, final reporting, and billing. Develop thoughtful and sound recruitment screeners crucial to finding the right market research participants across Consumer, Professional, Expert, and Influencer targets. Select, approve, manage and onboard market research participants to studies.Recommend and implement various methodologies - from in-home ethnos to non-traditional off-site spaces to synchronous and asynchronous digital conversations - and adeptly program digital platforms, advising research leads along the way to adapt discussions and/or activities based on platform strengths, weaknesses, and best practices.Tag and code qualitative market research data, distill coded data into consolidated findings for analysis, and create aesthetically pleasing final reports and videos.
EDUCATION
University of Iowa
Bachelor of Business Administration - BBA
ABOUT ALISON KUHN NAVRATIL
Qualitative researchers know the feeling: a conversation lands, and you can almost feel…
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