Alison B.
Beverage and Operational Specialist/Brand Development Hospitality and Fine Wine & Spirit Sales, Sommelier
- Role
- District Manager at Palm Bay International
- Location
- Napa, CA, US
- LinkedIn followers
- 500 followers
About Alison B.
Experienced Executive | Beverage & Hospitality Strategist | DTC & E-Commerce Specialist | Holistic Wellness Advocate With 20+ years of leadership experience across Business Operations, C-Suite roles, and Upper Management, I specialize in scaling brands in the beverage, hospitality, and wellness industries. My career spans startup environments and established markets, with a strong focus on direct-to-consumer (DTC) strategy, e-commerce growth, and operational excellence. Certified in WSET 2 & 3, Champagne and French Wine Specialist, and Craft Cocktail Specialist, I bring deep beverage industry knowledge. My holistic certifications—including Reiki Master, 500-hour RYT Yoga Instructor, and Plant Medicine Practitioner—inform a mindful, people-first leadership approach. Proven expertise in guest relations, event planning, public speaking, floral design, ABA therapy, and social media, bridging creative vision with data-driven execution. Education: Bachelor of Arts – University of California, Santa Barbara Focused studies in Sociology, Business/Economics, and Black Studies Best Bartender-Napa Valley 2024 Best Bartender-Charlie Palmer 2019 Napa Valley Best Bartender Runner Up Orange County 2018-Locale Magazine Feature Negroni Week Best Cocktail Finalist 2017 Orange County USBG Grasshopper Competition Finalist 2019 Reid Vodka Best Cocktail Finalist -USBG Iron Shaker Finalist 2024 Frey Ranch Best Cocktail 2024 Chopin Vodka best Cocktail Competition Finalist 2022
Experience
District Manager
Aug 2024 — Present · US
Education
UC Santa Barbara
Bachelor of Arts (B.A.)
1999 — 2003
Napa High School
General education honors
1995 — 1999
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