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Alina Erpenbach
Team Lead Crm @FALKE KGaA
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WORK HISTORY
Team Lead Crm @FALKE KGaA
I drive the development and execution of customer relationship and loyalty strategies to enhance engagement and long-term retention. I lead a team in optimizing CRM processes, leveraging data-driven insights, and implementing innovative solutions to improve customer experiences. By collaborating across departments, I ensure seamless integration of CRM and loyalty initiatives, contributing to business growth and customer satisfaction.
EDUCATION
Fontys University of Applied Sciences
Bachelor of Applied Science - BASc, International Marketing
ABOUT ALINA ERPENBACH
CRM Team Lead | Strategic Thinker Passionate About Innovation & Customer ExperienceWith over 9 years of experience in CRM and marketing, I specialize in building impactful brand and communication strategies that drive measurable results. As a team lead, I focus on creating a shared vision, fostering collaboration, and enabling my team to thrive in a fast-paced, digital environment.I bring together data-driven thinking and creative insight to design customer journeys that truly resonate. From automation to personalization, I develop scalable solutions that deliver long-term value.What drives me? A constant desire to learn, challenge the status quo, and explore new ways to elevate the customer experience and move brands forward.
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