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Alicia Trezza Potvin
Vice President of Product Management, Proprietary Tech @VML
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WORK HISTORY
Vice President of Product Management, Proprietary Tech @VML
Chicago, IL, US
Direct product owner for 5 key proprietary products, including 2 marketing operations tools and the Composable Content Engine, pivotal in content creation at scale for esteemed clients such as Ford, Volvo, and Coke.• Lead comprehensive resource allocation, budget management, and P&L responsibility for the entire product portfolio, ensuring optimal financial performance and strategic alignment.• Built and mentored a high-performing team of product managers and specialists, fostering a culture of innovation, collaboration, and excellence.• Successfully launched 3 tailored instances of tools, aligning with client workflows to enhance operational efficiencies. • Lead the vision, strategy, and roadmap for our internal program management system, ensuring alignment with organizational objectives and user needs.• Collaborate closely with internal and client stakeholders to evaluate market demands, prioritize product features, and drive continuous innovation. Implemented over 20 new product features based on comprehensive user feedback and market analysis.• customer feedback and data to formulate user stories, identify product enhancement opportunities, and champion automation initiatives to improve product quality and operational efficiency.• Spearhead Tools and Tech for new business pitches, effectively communicating the value propositions of our proprietary tools to potential clients, thereby expanding market presence and driving revenue growth.
EDUCATION
DePaul University - Charles H. Kellstadt Graduate School of Business
Master of Business Administration (MBA)
Indiana University - Kelley School of Business
Bachelor of Science
ABOUT ALICIA TREZZA POTVIN
Alicia leads Product Management at VML, where she focuses on developing proprietary tools…
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