Alexandria Lexie Heysquierdo
Senior Ux Researcher @Thryv
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WORK HISTORY
Senior Ux Researcher @Thryv
Lead qualitative and quantitative research to uncover insights that drive product strategy and user-centered design- Plan, execute, and analyze usability studies, customer discovery research, and concept validation to improve product experiences- Advocate for small business users by ensuring research findings shape intuitive, high-value product solutions- Collaborate cross-functionally with product managers, designers, and engineers to integrate user feedback into the development lifecycle- Develop research methodologies, recruit participants, and conduct studies across moderated, unmoderated, in-person, and remote formats- Translate complex research findings into clear, actionable recommendations for stakeholders and executives- Create personas, journey maps, and user workflows to inform design and strategy decisions- Stay at the forefront of UX best practices, behavioral science, and data-driven research methods to continuously improve research impact.
EDUCATION
University of Houston
Doctor of Philosophy (PhD), Measurement, Quantitative Methods, & Learning Sciences
University of Houston
Master of Education (M.Ed.), Educational Psychology
University of St. Thomas (TX)
Bachelor of Arts (B.A.), Psychology
ABOUT ALEXANDRIA LEXIE HEYSQUIERDO
I’m passionate about uncovering deep user insights that drive impactful product decisions. As a Senior UX Researcher, I specialize in qualitative and quantitative research to inform strategy, optimize user experiences, and ensure products align with real customer needs.With a background in behavioral science, psychology, and measurement, I translate complex data into clear, actionable recommendations that shape intuitive, high-value experiences. My work spans usability studies, customer discovery, and data-driven storytelling, always advocating for the user while aligning with business goals.I thrive on collaboration—partnering with product teams, designers, and stakeholders to integrate user insights at every stage of development. I also have a deep passion for mentorship, growth, and fostering a learning culture within UX teams.Always curious. Always learning. Always advocating for the user.
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