Alexandra Penciu
Director @Escalent
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WORK HISTORY
Director @Escalent
EDUCATION
University of the Arts London
MA / Postgraduate, Marketing and Communications
University of Bucharest
Undergraduate / BA, Journalism
SKILLS
ABOUT ALEXANDRA PENCIU
Enthusiastic senior insight professional with strong experience in implementing and running multi-country insight studies across multiple industries (entertainment & music industry, telecoms & technology, insurance), both B2B and B2C. Strong presentation writing and delivery to senior stakeholders, always interested in exploring innovative ways of how businesses can use consumer insight. Specialties: Market and opportunity assessment, industry deep-dive, consumer attitudes and behaviours, proposition development, concept testing, voice of the customer programs (multiple touchpoints), Net Promoter Score studies, brand tracking, client and customer satisfaction.
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