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Global Head of Digital Product Management Executive Director @Ford Motor Company
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WORK HISTORY
Global Head of Digital Product Management Executive Director @Ford Motor Company
I lead Ford’s global digital product management organization, responsible for shaping the strategy, roadmap, and delivery of digital experiences for retail and commercial customers across every market. My scope spans the full suite of Ford’s connected products and services, including: • In-Vehicle Experiences: Cockpit, infotainment (IVI), and human–machine interfaces (HMI) that make driving intuitive, safe, and delightful. • Advanced Capabilities: BlueCruise and ADAS platforms, delivering hands-free driving and advanced safety features. • Digital Ecosystems: FordPass and Ford Pro Intelligence, enabling personalized mobility, fleet optimization, and data-driven services. • Growth Platforms: Subscriptions, Safety & Security, and electrification services that drive long-term customer relationships and revenue.I partner across Product, Engineering, and Design to deliver products that scale globally, serve millions of customers, and define the next chapter of mobility. My focus is on building platforms that anticipate customer needs, deepen loyalty, and position Ford as a leader in connected services worldwide.
EDUCATION
Harvard Business School
MBA, George F. Baker Scholar
Ivey Business School at Western University
HBA, Business Administration
SKILLS
ABOUT ALEX PURDY
I lead Global Digital Product Management at Ford, where I am responsible for delivering digital products and services to both retail and commercial customers worldwide. My team defines and builds experiences that live across Ford’s entire portfolio: in-vehicle cockpit and infotainment (IVI), advanced driver assistance and BlueCruise, electrification platforms, FordPass, Ford Pro Intelligence, Safety & Security, and subscription services. The scope is broad, the responsibility is global, and the mission is clear — to create connected products that customers love, trust, and return to.This means working end-to-end, from defining customer needs and shaping platforms, to delivering intuitive, lovable products at scale. At the heart of my leadership philosophy is a simple principle: UX first, tech second. Every decision — whether about AI assistants in the cabin or fleet intelligence platforms — must serve the customer experience, build long-term trust, and deliver measurable impact.Before Ford, I founded and led John Deere Labs in San Francisco, driving innovation in precision agriculture software. There, I brought automation, artificial intelligence, and Silicon Valley-style experimentation into one of the world’s most complex and critical industries. That work shaped how technology could scale into real-world systems, empowering farmers to make data-driven decisions that changed outcomes in the field.Earlier, I was a Principal at Boston Consulting Group, advising Fortune 500 companies on corporate strategy, digital ecosystems, and shareholder value creation. I began my career in investment banking with Scotiabank, focused on energy and mergers & acquisitions — giving me a strong foundation in corporate finance, total shareholder return strategy, and dealmaking.Across automotive, agriculture, industrials, and finance, the throughline of my career is clear: I help industries in transition reinvent themselves through technology, strategy, and customer-first design.Specialties: Connected Vehicles, Human-Machine Interfaces (HMI), Digital Ecosystems, Artificial Intelligence, Big Data, Automation, Analytics, Farm Management Systems, Industrial Goods, HVAC, Corporate Strategy, Ecosystem Strategy, Corporate Finance, M&A.
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