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Vice President of Nightlife & Daylife @Seminole Hard Rock Hotel & Casino Hollywood
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WORK HISTORY
Vice President of Nightlife & Daylife @Seminole Hard Rock Hotel & Casino Hollywood
Hollywood, FL, US
The \"Guitar Hotel\" Seminole Hard Rock Resort & Casino is home to the largest Dayclub & Nightclub in the East Coast of the United States, DAER.DAER South Florida is the second location and continuation of the DAER franchise. The indoor-outdoor complex is located at the iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood and is part of the $1.5 billion Hotel expansion. DAER DAYCLUBDAER Dayclub, is a 21,130-square-foot dayclub boasting a resort-style pool and two dipping pools, dotted with 13 private cabanas, daybeds, a DJ booth with a 40-foot LED screen, bar, and bungalow VIP sections. Lush landscaping and marine tank pools will add pops of green and blue against neutral marble, granite and wood textures. DAER Dayclub is open Saturday and Sunday from 11 a.m. to 7 p.m.DAER NIGHTCLUBDAER Nightclub features a high-performance LED centerpiece developed by world renowned lighting designer Steve Lieberman of SJ Lighting. A massive, folding glass window will allow the venue to quickly become a flexible indoor-outdoor space. Both the Nightclub and Dayclub venues will have a state-of-the-art Function One sound system. DAER Nightclub is open Friday and Saturday, 10 p.m. to close.
EDUCATION
Miami Dade College
Business Marketing
Santa Monica College
Business Marketing
ABOUT ALEXANDER ALANIS
Accomplished event producer with over a decade of success consulting for high-end hospitality resorts andvenues using strategic marketing. Coordinated all aspects of consumer and influencer events.Collaborated with internal and external stakeholders, managed vendors and staff, secured and managedevent partnerships.AREAS OF EXPERTISE> Branding > Team Leadership > Budget utilizations > Campaign Management > Strategic Partnerships > Project Management > Market Research > Interactive Marketing Strategy > Consumer EngagementPROFESSIONAL EXPERIENCESeminole Hard Rock Resort & Casino, Hollywood, FL 2021 - Present (Vice President of Nightlife & Daylife)>Overseeing entire Nightclub & Dayclub property.Seminole Hard Rock Resort & Casino, Hollywood, FL 20••••21 (Director of Daylife)>Overseeing entire Dayclub property.SLS South Beach, Miami Beach, FL 20••••20 (Director of Promotions / Marketing)>Production of large-scale events, pop-ups, trade shows and experiential branding from conceptionto completion for corporate and independent clients.>Development of budgets, creative direction, marketing materials and partnerships.>Management of all event logistics including contract negotiation, AV, staffing, fabrication, vendorprocurement, payroll, setup and breakdown of all event-related services.Achievements:>Increased sales in South East region by as much as 65 percent.>Reduced costs by 30 percent or more through negotiating productive agreements. § Completed over 1,500 events in Miami with great success.LIV Nightclub, Miami Beach, FL 20••••20 (Nightlife Consultant)>Implemented360-degreemarketingcampaignstosupportkeyproductandbrand-buildinginitiativesfor the brand.>Conceptualized and executed consumer-engaging Retail Marketing promotions and activationsaimed at increasing brand awareness and driving traffic and sales.Achievements:>Top 5 producer within the company year after year.> Increased total venue revenue by 25 percent.>Successfully completed over events within the venue.STORY Nightclub, Miami Beach, FL 20••••20 (Nightlife Consultant)>Motivated and trained teams of sales associates across the brand. Delineated roles for successfulevent execution according to corporate standards.>Managed and cultivated relationships with vendors, sponsors and community partners to enhancebrand awareness and drive customer acquisition.Achievements:>Top 5 producer within the company year after year.>Increased total venue revenue by 25 percent.>Successfully completed over 350 events within the venue.
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