Alexa Faggiola

Digital Marketing Manager of Philosophy, Qvc @Coty

New York, NY, US

Leading digital marketing, digital merchandising, and content strategy for Coty’s luxury brand, Philosophy, across HSN and QVC, the brand’s largest multimillion-dollar retailer.• Curate and execute the digital-only product assortment and offer strategies across QVC and HSN in partnership with global and local marketing teams, demand planning, drop-ship vendors, and merchandising teams.• Manage item builds, PO submissions, RTVs, and inventory flow with drop-ship warehouse partners to ensure timely launches.• Own the digital-only P&L process to maximize revenue across QVC and HSN.• Develop and execute gift-with-purchase strategies to drive seasonal demand across QVC and HSN.• Align broadcast and digital messaging across all launches, events, and core campaigns for brand consistency.• Lead digital content and livestream creative strategy to support weekly airings, seasonal campaigns, and exclusive kit launches.• Collaborate with eCommerce and creative teams to optimize QVC and HSN brand shops, boosting CARS score and PDP effectiveness.• Strategize and lead the livestreaming and OTT streaming initiatives for philosophy on QVC and HSN platforms. • Own livestream strategy and streaming initiatives for QVC and HSN, driving engagement and watch time through creative themes and promotions.• Negotiate paid digital marketing packages with QVC’s Retail Media Network, creating efficiencies with spend while increasing exposure and ROI.• Deliver performance recaps and reporting to senior leadership with insights across sales, spend, and media efficiency.

Philadelphia University

Master of Science (M.S.)

Saint Joseph's University

Bachelor of Business Administration (B.B.A.)

Merion Mercy Academy

High School Diploma