Alessandro Boga
Portfolio Director @Wilson Daniels
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WORK HISTORY
Portfolio Director @Wilson Daniels
Managing the supplier relationships (Italy) • Setting Brand Strategy, including SKUs offered, pricing and packaging • Developing budgets and volume models • Educating the sales team on Brands • Managing allocated wines • Exploring portfolio expansion opportunities in Italy • Managing and mentoring Junior Brand Managers • Working with operations to manage inventory • Developing marketing materials, such as brand decks, wine sheets, etc. • Planning and strategizing supplier market work • Developing business reporting and tracking marketing programs • Supporting sales by working with distribution network (market work, account visits, wine dinner, etc.)
EDUCATION
Marmara University
Master Thesis Research, Foreign Direct Investments
New York University
Professional Certificate, Digital Media Marketing
Alma Mater Studiorum – Università di Bologna
Bachelor, Development studies
Alma Mater Studiorum – Università di Bologna
Master, Economics
SKILLS
ABOUT ALESSANDRO BOGA
Sales & Marketing professional in the wine industry, with a strong economic and…
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