Alessandro Boga
- Role
- Portfolio Director at Wilson Daniels
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Alessandro Boga
Sales & Marketing professional in the wine industry, with a strong economic and…
Experience
Portfolio Director
Mar 2022 — Present
Managing the supplier relationships (Italy) • Setting Brand Strategy, including SKUs offered, pricing and packaging • Developing budgets and volume models • Educating the sales team on Brands • Managing allocated wines • Exploring portfolio expansion opportunities in Italy • Managing and mentoring Junior Brand Managers • Working with operations to manage inventory • Developing marketing materials, such as brand decks, wine sheets, etc. • Planning and strategizing supplier market work • Developing business reporting and tracking marketing programs • Supporting sales by working with distribution network (market work, account visits, wine dinner, etc.)
Education
Marmara University
Master Thesis Research, Foreign Direct Investments
2008 — 2009
New York University
Professional Certificate, Digital Media Marketing
2010 — 2010
Alma Mater Studiorum – Università di Bologna
Bachelor, Development studies
2003 — 2006
Alma Mater Studiorum – Università di Bologna
Master, Economics
2006 — 2009
Skills
- Cision
- Wine Marketing
- Media Relations
- Digital Marketing
- Google Analytics
- Italian
- Media Lists
- Press Releases
- Wset
- Google Adwords
- Social Media
- Strategy
- Digital Media
- Editorial
- Strategic Communications
- Sem
- Personal Branding
- Food Marketing
- Online Advertising
- Website Development
- Event Planning
- Marketing Communications
- Social Media Marketing
- Online PR
- Web Analytics
- Media Pitching
- Integrated Marketing
- Digital Strategy
- Marketing Research
- Corporate Communications
- Social Networking
- Marketing
- Online Marketing
- Web Content
- Web Marketing
- Email Marketing
- Search Advertising
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