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Alena Malloy

Competitive Intelligence Senior Specialist @Kirkland & Ellis

Salt Lake City, UT, US
EMAILS
a••••••••@kirkland.com
MOBILE NUMBERS
+18•••••••33

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WORK HISTORY

Jul 2021 — Present

Competitive Intelligence Senior Specialist @Kirkland & Ellis

Salt Lake City, UT, US

As part of the Business Intelligence team within Marketing & Business Development Department, accountable for pairing information with insights to equip law partners with vital intelligence to drive new business initiatives forward.Created a relationship presentation for a critical client for a Firm Committee Partner that would become the template for future relationship meetingsBuilt a 3-part Excel training course for local practice assistants that was recorded and is now broadly available on the intranet Developed a new process for sharing protected, sensitive employee data, reinforcing security while decreasing manual work Re-invented an iterative market intelligence report to minimize manual labor, decreasing hours dedicated to the project from 150 to 60 hours per iteration

EDUCATION

1996 — 2000

UC Santa Barbara

Bachelor of Arts (BA), Communications, minor in Ethnomusicology

2016 — 2020

The George Washington University School of Business

Master of Business Administration (MBA), Marketing

SKILLS

Digital MediaMicrosoft OfficeHispanic Media PlanningSbmsIntegrated MarketingEntertainment Category Media PlanningIms Clear DecisionsOnline MarketingAdvertisingMedia BuyingCampaign Financial ReportingNielsenDigital Planning / BuyingSqadDirect Response PlanningNielsen AdrelevanceNielsen NpowerTns Media IntelligenceMedia PlanningInternational MarketingSocial AmplificationOnline AdvertisingImsSocial Media MarketingStrategic Media PlanningDigital MarketingMobile MarketingDigital Strategy

ABOUT ALENA MALLOY

I am, by nature, a problem solver. It’s what led me to media strategy and marketing. I…

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