Aleksey D. F.
Associate Director Digital Strategy - Oncology & Rare Disease @Sanofi
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WORK HISTORY
Associate Director Digital Strategy - Oncology & Rare Disease @Sanofi
Sanofi 2025 Sanofi Aim Higher Award Nominee• Led the redesign and relaunch of 11 brand websites, modernizing UX and improving HCP / patient engagement. • Developed Sanofi’s first NA Events platform and architected HCP omnichannel journey for scalability and engagement. • Partnered with brand and AOR teams to launch Sarclisa’s CRM triggered program and NPP initiatives, enhancing personalization. • Launched an AI enabled analytics insights platform for the Sarclisa brand, for future campaign optimization.• Driving the design and implementation of a compliant omnichannel orchestration framework for the Rare Disease and Sarclisa portfolio. • Deployed an AI CRM self service tools to deliver in-house dynamic content for tailored HCP/patient experiences. • Managing agency, vendor, global and digital technology partner ecosystems to ensure delivery excellence and accelerate digital innovation. • Translating target audience engagement plans into orchestrated, data informed campaigns that increase reach, engagement, and analytics. • Establishing governance to prioritize omnichannel capability development focused on clinical education and patient support. • Partnering across channel teams—web, email, social, field enablement, and print—to streamline content operations and speed MLR pull through. • Embedding HCP and patient insights into strategy and execution to drive customer centric digital experiences.
EDUCATION
University of Connecticut School of Business
Master of Business Administration - MBA, Digital Marketing and Ecommerce
University of Connecticut School of Business
Bachelor’s Degree, Business, Management, Marketing, and Related Support Services
University of Connecticut
Advance Business Certificate in Human Resources Management, Human Resources Management/Personnel Administration, General
SKILLS
ABOUT ALEKSEY D. F.
Strong results-driven marketer with over 15 years of digital omni-channel experience. Proven web, Ai and analytics, data acquisition, CRM, paid media, eCommerce and personalization experience, in global CPG and pharmaceutical industries.
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