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Alejandro Mouret Ramírez

COO Doña Tota @FEMSA

San Pedro Garza García, MX
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2025 — Present

COO Doña Tota @FEMSA

Monterrey, MX

Responsible for the +180 owned stores P&L. Reporting to the CEO, with a team of 5 managers (operations, marketing, real state, store processes & business intelligence) with >1500 team members in-store

EDUCATION

2001 — 2006

Universidad Iberoamericana, Ciudad de México

Ingeniería en Sistemas de Información, Tecnologías de Información

N/A

EGADE Business School del Tecnológico de Monterrey

ACCELERATED MANAGEMENT PROGRAM, Administración y gestión de empresas, general

N/A

IE Business School

Leading Transformation in Retail, Transformación

2012 — 2014

EGADE Business School del Tecnológico de Monterrey

Master of Business Administration (MBA), Administración con enfoque en Marketing

2019 — 2019

Northwestern University - Kellogg School of Management

Digital Marketing Strategies, Marketing digital

SKILLS

Trade MarketingBrand ManagementMarketing StrategyMarketingInvestigación De MercadosRelationship ManagementLoyalty MarketingCreación Y Desarrollo De EmpresasFranquiciasMystery ShoppingBrand AwarenessEstrategia EmpresarialEstrategia De MercadotecniaRelationship MarketingCrmBusiness IntelligenceMarketing ActivationLuxury GoodsForecastingMercadotecniaEstrategiaLuxury Brand MarketingLoyalty ProgramsServicio De Atención Al ClientePerformance MeasurementManaging EventsInteligencia EmpresarialData AnalysisStrategyPlanificación EstratégicaNew Business DevelopmentPronósticosQuality OrientedDesarrollo De Nuevos MercadosGestión De Relaciones Con ClientesMarketing ComercialAnálisis De MercadosDirección Y Desarrollo De Equipos De TrabajoSpanishNegociación

ABOUT ALEJANDRO MOURET RAMÍREZ

General Manager, professional with MBA who creates success via hard work, team building, and managing to resolve problems in to achievements. Retail expert, more than 14 years on the restaurant industry in marketing and operational areas, 8 of them at a top management level, further experience in consumer relationship management/loyalty programs. 4 years on the operations area leading franchisees, store growth, customer service and ops efficiencies too.

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