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Aj MacHt

Co-founder Board Member @Orkestra Inc

Cincinnati, OH, US
EMAILS
a•••••••@vericast.com
MOBILE NUMBERS
+15•••••••73

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WORK HISTORY

May 2020 — Present

Co-founder Board Member @Orkestra Inc

Orkestra turns on omnichannel journey engagement with Salesforce Marketing Cloud. Instead of waiting quarters, spending tons of money and wasting time, Orkestra will enable and active journeys, surface business driving data and continuously enrich your Customer 360

EDUCATION

1998 — 2001

Butler University

Telecommunication Arts, Telecommunication, Computer Science, Marketing, Law, Advertising

SKILLS

Business StrategyAccount ManagementSalesOnline AdvertisingExacttargetTargeted AdvertisingStrategic PartnershipsLead GenerationSponsorship SalesDirect SalesNew Business DevelopmentAdvertisingMarketing StrategySoftware as a Service (Saas)Business DevelopmentDigital MarketingPartnership MarketingIntegrated MarketingBusiness AnalysisTechnologyCrmManagementSales ProcessEmail MarketingSocial NetworkingSocial Media MarketingSports ManagementSalesforce.comCustomer Relationship Management (Crm)Public SpeakingSponsorshipBusiness ProcessDigital StrategyLeadershipSemStrategyFacebookSocial MediaSports MarketingOnline Marketing

ABOUT AJ MACHT

Dynamic and results-driven executive leader with a proven track record of driving transformative growth across financial services. As Executive Director at Vericast, I lead high-impact sales and strategy initiatives that deliver measurable ROI for top-tier banks and credit unions.With deep expertise in consumer banking, I specialize in helping financial institutions unlock new revenue through data-driven marketing, personalization, and omnichannel campaign execution. In various industries from FINS, HLS, CPG-R to Technology, I’ve built and led high-performing teams, cultivated C-suite relationships, and consistently exceeded revenue targets by aligning innovative solutions with client goals.My influence spans across growth, strategy, digital transformation, and customer lifecycle excellence. I’m known for turning complex challenges into scalable opportunities, and for being a trusted advisor to executives navigating competitive and regulatory landscapes.

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