Ahmed Afzal
Product Management Director @American Medical Association
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WORK HISTORY
Product Management Director @American Medical Association
Chicago, IL, US
Responsible for membership/revenue growth, strategic roadmap, and digital transformation for AMA\'s core eCommerce membership platforms — serving over 1.4 million physicians, residents, and medical students across the US.• Drove membership digital transformation across acquisition, renewal, and account management platforms — delivering 22% YoY member growth in Year One • Improved funnel conversion rate 4.5% YoY, grew digital membership engagement with a 24% increase in self-service platform users and 71% surge in newsletter subscriptions• Developed company-wide product strategy and roadmap for mobile and desktop platforms — establishing scalable processes, governance frameworks, and a product budget from the ground up• Directed cross-functional alignment across Marketing, IT, Finance, and executive stakeholders — accelerating decision-making and eliminating operational silos• Owned product feature prioritization, sprint planning, and reviews — aligning development efforts with revenue-driving initiatives• Leveraging AI tools (ChatGPT, Microsoft Copilot, prompt engineering) to accelerate product discovery, roadmap planning, and next-generation platform development
EDUCATION
Northwestern University
Masters, Computer Information Systems
University of Engineering and Technology, Lahore
BCS, Computer Science
SKILLS
ABOUT AHMED AFZAL
Strategic product leader with 18+ years of experience, driving B2B/B2C digital transformations across healthcare, commercial real estate, finance, and eCommerce. Building high-performing product teams, that turn complex business challenges into scalable platforms, and consistently delivers measurable revenue impact.At the American Medical Association, I currently own the end-to-end membership Join/Renew funnel and Account Management Center (AMC) — delivering a 4.5% YOY conversion rate improvement, 24% AMC user growth, and a 71% surge in newsletter subscriptions across a product portfolio.A forward-thinking leader actively leveraging AI — including ChatGPT, Claude, Microsoft Copilot, and prompt engineering — to accelerate product discovery and build next-generation solutions.
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