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Agata Włoszek
Web & Digital Project Manager @Brain Embassy
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WORK HISTORY
Web & Digital Project Manager @Brain Embassy
Warsaw, PL
IT project management- Product Owner: Responsibility for developing, implementing and maintaining the new global website brainembassy.com, which is used for business cooperation in the B2B model in Poland, Israel and Belgium markets- Coordinating activities related to creating Landing Pages dedicated to various marketing campaigns, which are key to generating B2B leads and improving conversion rates.• Product analysis and optimisation- Analysing the effectiveness of online campaigns using tools such as Google Analytics and Qlik, focusing on increasing visibility and effectiveness in B2B channels- Creating reports on the effectiveness of online marketing activities.• Collaboration with cross-functional teams- Managing cooperation with an external SEO/SEM agency and internal marketing team, ensuring smooth implementation of online campaigns- Coordinating the work of programmers, graphic designers and copywriters from Belgium, Poland and Israel on website development, maintenance, and security- Collaboration with marketing agencies from Belgium and Israel during the introduction of Brain Embassy to foreign markets.• Budget planning and control- Planning, creating, supervising, and optimising yearly marketing budgets- Cooperation with the sales and community team to determine their marketing needs and constant contact with the Management Board to discuss the company\'s strategic goals on an ongoing basis.• Technology and data management- Administration of CRM systems (Essensys and Zapfloor), which is key to managing business contacts and sales effectiveness in the B2B sector- Using technical skills in HTML, CSS and knowledge of the WordPress system to manage website content and functionalities, which supports personalisation of the user experience and integration with other systems.
EDUCATION
Web Academy
IT Project Management
Software Development Academy
Java od podstaw
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Master's degree
GoIT Polska
Data Analyst
SGH Warsaw School of Economics
Postgraduate studies
SKILLS
ABOUT AGATA WŁOSZEK
I have over 10 years of experience in project management and online marketing. I specialise in managing digital projects for a company operating in the B2B model in the Commercial Real Estate market, including the role of Product Owner of a global website. Additionally, I am responsible for the smooth operation of the CRM system in generating leads and reports and managing SEM/SEO campaigns. Daily, I manage the work of an external marketing agency and the tasks of a Social Media Specialist who is my direct superior.On a personal note, I really enjoy learning new skills in programming and data analytics, which also help me in my current duties.
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