Adriana G.

Manager, Paid Social @Mindshare

Lead the paid social media strategy and execution for a diverse portfolio of global brands. • Conduct thorough investment brief review and adjustment to align campaign objectives with client goals and industry trends. • Collaborate with cross-functional teams to develop comprehensive tactical planning that optimizes social media platforms for maximum reach and engagement. • Strategically plan and oversee influencer and sponsored posts, ensuring alignment with brand messaging and objectives. • Establish and nurture partnerships with key influencers and external partners to drive impactful collaborations and brand awareness. • Manage platform partnerships, exploring new opportunities and leveraging unique features to enhance campaign performance. • Responsible for budget breakouts, revisions, and projected performance analysis to optimize spending and achieve campaign goals. • Provide strategic input and develop point of view asks to guide creative and media teams towards effective social media campaigns. • Develop team timelines and best practices, fostering collaboration and ensuring efficient campaign execution. • Stay updated with industry trends and platform updates, implementing tactical planning updates to maximize campaign performance. • Maintain quality control by overseeing final campaign quality assurance and implementing necessary adjustments for optimal results. • Effectively manage team projects, ensuring timely delivery and seamless coordination among team members.