Adriano Matos
Global Executive Creative Director @Leo
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WORK HISTORY
Global Executive Creative Director @Leo
Chicago, IL, US
Global Executive Creative Director for McDonald’s overseeing more than 20 markets.
EDUCATION
Pontifícia Universidade Católica do Rio de Janeiro
Advertising
SKILLS
ABOUT ADRIANO MATOS
Two things make me very happy:Creative people and creative ideas.Luckily, I get to spend my days surrounded by both.There’s nothing like being in a room with a bunch of smart humans all trying to crack an idea that’s never been done before. I love the thrill poking an idea from every angle until it finally clicks.It’s chaotic. It’s magical. It’s my favorite place to be.I love when that idea lands. When it moves people, shifts behavior, and drives the business.Maybe all that love explains why over the years, I’ve picked up 53 Cannes Lions (including 2x Grand-Prix), and Golds at One Show, Clio Awards, D & AD, Andy Awards, and Effies. In different categories. With different teams. From different countries. From Brazil to the U.S, Italy to the Philippines.For brands as global as McDonald’s, and as proudly local as Reclame Aqui—got whom we even brought home a Cannes Grand Prix and a D & AD Yellow Pencil.Honestly, the trophies are great.What really sticks with me is the people.I love lifting them up. Pushing them. Cheering them on.Watching them go the extra mile—not for me, but because they are excited about the work.Every morning, I wake up curious about what’s next.Every night, I go to bed excited about what my teams and I have accomplished.
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