Adriana Fatenko

WORK HISTORY

EDUCATION

ABOUT ADRIANA FATENKO

Experienced marketing leader with 8+ years driving strategic growth and partner success for top global brands like American Express, Hilton, and PepsiCo. I specialize in acquisition marketing, brand portfolio and innovation strategy, and fostering partnerships to deliver measurable business impact through data-driven insights, cross-functional collaboration, strong leadership, and operational excellence. Known for navigating complexity and translating insights into an executional strategy, I bring a blend of vision, agility, and hands-on leadership to every challenge. I\'m passionate about building strong partnerships, mentoring talent, and creating marketing that moves the business forward.At American Express, I lead acquisition marketing strategy for the Hilton Cobrand portfolio—owning end-to-end offer development and execution, channel growth, performance optimization, as well as gaining partner alignment across multiple high-impact initiatives. From revamping Hilton’s portfolio creative and benefits to launching innovative pilots and the first Hilton cobranded affiliate campaign with The Points Guy, I’m passionate about creating impactful, insight-led marketing that converts, deepens customer engagement, and drives long-term brand affinity. I also take pride in mentoring and leading high-performing teams to hit ambitious goals while fostering collaboration, trust, and growth. Beyond strategy and execution, I lead risk mitigation and governance by developing protocols that protect the customer experience and uphold regulatory compliance. Prior to Amex, I led the end-to-end development of 45+ high-impact paid media and influencer campaigns across 24 brands, including Starbucks®, LIFEWTR®, and bubly®, in partnership with major national retail partners. I spearheaded key activations for the national UEFA Champions League® and launch of Ruffles® Flamin’ Hot® with LeBron James, driving engagement, reach, and in-store conversion. In addition, I piloted test-and-learn frameworks to unlock consumer insights and optimize marketing investments through personalization, hyper-targeted placements, and bilingual content. I’ve also activated influencer partnerships, including a successful cross-brand initiative with Ferrara that exceeded engagement goals through organic Instagram and Facebook content.