Aditi Asthana

Senior Analyst @Annalect India

Gurugram, IN

Working with top global brands including PepsiCo and Vans, contributing to high-impact marketing campaigns. Key responsibilities included: • Campaign Execution: Coordinated end-to-end campaign rollout across digital platforms, ensuring timely and seamless implementation aligned with brand objectives. • Performance Analysis: Conducted in-depth performance tracking using tools like Google Analytics, Meta Business Suite, or proprietary dashboards to measure campaign effectiveness and identify optimization opportunities. • Reporting: Compiled clear, data-driven performance reports for internal stakeholders and clients, highlighting KPIs, insights, and actionable recommendations. • Daily Operations: Managed day-to-day marketing and account tasks including coordination with creative teams, client communications, and internal documentation.

Meerut Institute of Engineering and Technology(MIET)

Master of Computer Applications - MCA

Pt. DEEN DAYAL UPADHYAYA MGMT COLLEGE 17-THE MALL, MEERUT CANTT

BCA - Bachelor of Computer Application, Computer Science