David Gaitan
Manager @Newlink®
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WORK HISTORY
Manager @Newlink®
Miami-Fort Lauderdale, FL, US
Lead strategic communications for global and regional clients across mining, oil & gas, banking, and consumer sectors, including Chevron, Barrick, Avianca, and MasterCard. Managed crisis communications, regional media strategies, and stakeholder messaging in English and Spanish. Expertise on driving effective communication strategies and enhancing brand reputation to foster trust and engagement among stakeholders. Served as the primary liaison between regional teams.• Crisis Management Expertise: Developed and executed comprehensive crisis communication plans for high-stakes legal and environmental issues in the extractive sector, ensuring timely and effective messaging aligned with corporate values.• Stakeholder Relations: Created strategies for client’s relationships with government entities, NGOs, and community leaders to facilitate transparent communication and collaboration during critical issues, significantly improving stakeholder trust. • Strategic Communication Planning: Led the formulation and implementation of internal and external communication strategies that aligned with corporate objectives, resulting in increased client satisfaction and loyalty.• Developed and disseminated press releases, position statements, and audiovisual materials across multiple channels to amplify corporate narratives.• Coordinated multi-country communications activations across LATAM, aligning regional strategy with headquarters and legal advisors.• Cross-Functional Collaboration: Partnered with cross-functional teams, including sales and marketing, to ensure cohesive messaging strategies that resonate with target audiences, enhancing overall campaign effectiveness.• Data-Driven Decision Making: Utilized advanced analytics tools to measure campaign performance, track stakeholder engagement metrics, and implement actionable strategies for continuous improvement.
EDUCATION
University of the Andes
Minor
University of California, Berkeley
Marketing
Universidad de Los Andes
Political Scientist
ABOUT DAVID GAITAN
Senior Communications, Social Media and Marketing Executive with +11 years of experience leading regional and corporate communications for high-profile organizations in Latin America and the U.S. Proven expertise in developing and executing communications and marketing strategies that enhance corporate reputation, build trust and secure social acceptance in complex environments. A result-oriented professional fluent in English and Spanish with deep expertise in stakeholder, corporate affairs, government and community relations. Strong background in corporate communications, community engagement, crisis management, social media and marketing, complemented by a creative and analytical approach; with a strong background in the extractive industries, including mining and oil & gas. Areas of expertise: Stakeholder Engagement | Media Relations| Crisis & Reputation Management| Community Relations | Corporate Communications | Reputation Management | Crisis Management | Public Affairs | Digital and Social Media Marketing | Event Coordination | Data Analysis | Project Management |Internal & External Comms | Marketing | Websites development | Digital and Social Media Marketing | Project management | Mining & Energy Sectors
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