Adele Rotella
Service Designer @Capgemini
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WORK HISTORY
Service Designer @Capgemini
Telford, GB
Designing end-to-end services and improving user experiences for HMRC\'s Agent Services focusing on user needs, policy alignment, and operational efficiency.
EDUCATION
Royal College of Art - Executive Education
Masterclass, Service Design
Seconda Università degli Studi di Napoli
BA (Hons), Industrial and Product Design
UX Design Institute
Professional Diploma, UX Design
SKILLS
ABOUT ADELE ROTELLA
I’m a UX Designer who specialises in transforming complex requirements, technical constraints, and interlinked systems into clear, intuitive, user‑centred experiences. I work across service design, journey mapping, and scenario modelling to help teams make confident, evidence‑based decisions. I thrive in messy, multi‑stakeholder environments where clarity, collaboration, and curiosity make all the difference. Believe that good design can make things better for people, businesses and the world.
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