Adam Scolaro

WORK HISTORY

SKILLS

ABOUT ADAM SCOLARO

VP / Sales Director Level professional with over 20 years of experience and proven success in Consumer and Professional Electronics. Experience in all levels of sales with skills and expertise in the following areas: • Ecommerce Marketplace D2C: Amazon Vendor & Seller Central, Best Buy | Office Depot (Commerce Hub), Target Plus, ebay, Newegg, Walmart, Google Shop, Big Commerces, Shopify, Channel Advisor • Traditional Retail: Best Buy, Walmart, Target, Office Depot, Costco, Staples, B&H Photo, Adorama, Electronic Express • Amazon DSP Marketing | Amazon A+ Content • Profit & Loss Statement Analysis • Sales Forecasting & Management • Cloud Software Sales • B2B and D2C Management • Distribution Channel Management • CRM Salesforce Systems Accomplishments Restructured ecommerce sales department in 2019 resulting in a sales increase of 147% in 2020. Identified key products to fit segment gaps resulting in a 24% increase in sales in 2017 and 2018. Onboarded over 50 new customers, including four Key Accounts, in 2017 and 2018. Developed sales plans and forecasting based on targeted marketing, seasonality trends and turns, and in store and online promotions in 2017. Restructured sales department to streamline communications and logistics resulting in a 4% increase to bottom line profitability in 2016. Created, launched and managed a Best Buy Cloud software backup program in 2015. Designed and managed the placement of point of purchase sales displays in 2015. Conducted an in-depth account and customer analysis and then placed key products with partners to increase sales from $1.2 million in 2010 to $7.2 million in 2012. Launched and marketed new products in Best Buy, Walmart, Amazon, Office Max & Office Depot, Micro Center, B&H, and Adorama in 2011 and Target in 2009. Hired and managed a new team of independent sales reps across the county in 2005.