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Adam Marsden
Chief Revenue Officer @CruxOCM
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WORK HISTORY
Chief Revenue Officer @CruxOCM
CruxOCM is disrupting the status quo and causing a modern-day paradigm shift across midstream energy via empowering the sector with SaaS-based automation solutions that lower operational costs, increase net revenues, and reduce an organization’s environmental footprint. I hired and lead a high-performing, remote, matrix team that has commercialized the first autonomous software platform for midstream energy assets. I developed, coached and implemented key business areas that have enabled our growth (sales, marketing, customer success competencies). I oversee multiple P & Ls and have personally exceeded revenue targets in 2020 and 2021. Marketing: Go-to-market strategy including: creation of new market category, trademarking, messaging, value propositions, ideal customer profiles, user personas, key collateral creation (presentations, demonstrations, conferences material). Commercial: Sales strategy, processes, pricing, forecasts, revenue/account growth plans, executive and board reporting, KPIs, sales enablement training. Customer Success: Project management and deployment statement of work frameworks, supporting processes including WBS, costing, resourcing and prioritization. Special Projects: I created MSA, SLA and SOW legal frameworks for clients (and partners). As of 4Q22 I also manage HR and IT parts of the organization and am overseeing the SOC2 (Type 2) and ISO27001 audit readiness projects.
SKILLS
ABOUT ADAM MARSDEN
Combining technical upstream roots, from both the supplier and consumer perspectives…
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