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Director, Data & Platform Solutions @Zenith
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WORK HISTORY
Director, Data & Platform Solutions @Zenith
Chicago, IL, US
Helping clients refine their audience and data strategies- Providing guidance on 1P data prioritization and optimization- Evaluating data vendors, platforms, technologies, etc. to improve activation efficiency- Consulting on testing frameworks to advance learnings on audiences, inventory, optimization tactics, etc- Constantly adapting to changes in the technology and privacy landscape- Improving ways of working and documentation internally and externally- Coaching and developing a brilliant team- Recipient of Zenith ROI Gold Award for Consulting
EDUCATION
University of Illinois Urbana-Champaign
Bachelors
SKILLS
ABOUT ADAM COSTELLO
As a strategic pharma and consumer marketing leader with over 15 years of experience, I…
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