Allison Cowperthwaite
Vice President @Showtime
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WORK HISTORY
Vice President @Showtime
Denver, CO, US
Oversee enterprise sales, marketing and developmentResponsible for facilitating and delivering massive revenue budgets and goalsControl millions of dollars in annual marketing expensesManage forecasting and financial trackingOversee marketing and sales efforts for/with national, high profile partners/accountsTactical development of national promotional plans, e.g, commercial buys, print advertising, direct mail, publicity/communications, social media, sales trainingAnalyze return on investments (ROI)Work with negotiations/negotiators on top-level, multi-million dollar contractsConduct large-scale events and promotionsCreate complex presentations (sales, programming, etc.) and publicly presentManage and oversee all T&E budgets and hire/supervise/train staffActive member of Showtime\'s inaugural/existing DE & I council
EDUCATION
Loyola Marymount University
Bachelor's degree, Communications & Media Management
ABOUT ALLISON COWPERTHWAITE
Proven capabilities in all facets of sales, marketing and business development including: • Strategic planning • Consistent outperformance on revenue, margins and cost controls • Successful contract negotiations/terms of agreement • Expert analytics/ROI’s • Executive leadership, training, staffing and personnel development • Major event planning, management and execution • Experienced in corporate communications & public relations • High level enterprise operations and business/office management Top-level abilities including: • Excellent interpersonal skills and relationship management • Extraordinarily self-motivated, organized and efficient • Ability to make decisions; handle change, crisis events and unpredictable environments • Exceptional verbal and written communication skills • Strong, balanced and mature leadership • Nuanced capability interfacing with all levels of clients, colleagues/management
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