Andrew B.
Braze Certified CRM & MarTech Leader | Customer Journey Architect Specializing in Lifecycle Automation, Personalization & Data-Driven Engagements
- Role
- Manager, Crm at Sprouts Farmers Market
- Location
- Glendale, AZ, US
- LinkedIn followers
- 500 followers
About Andrew B.
Dynamic marketing leader with extensive experience in CRM, lifecycle journeys, and marketing automation, specializing in driving customer engagement and retention. I excel in crafting personalized, data-driven strategies that enhance customer experiences across email, SMS, push notifications, and more. With a strong foundation in tools like SFMC, Braze, IBM Unica, and Vibes, I lead teams to deliver impactful, results-oriented campaigns that resonate with audiences.Passionate about health and wellness, I leverage my expertise to create meaningful connections between brands and their customers. My experience spans across industries, including grocery and specialty retail, where I\'ve successfully developed and executed multi-channel campaigns that drive customer loyalty and business growth.Originally from England and now based in the U.S, I bring a global perspective to my work, always staying ahead of industry trends and continuously seeking innovative ways to optimize performance. Whether leading a team, collaborating with partners, or diving into campaign analytics, my goal is to create seamless, engaging customer journeys that deliver measurable results.Let’s connect to explore how we can create exceptional customer experiences together!
Experience
Manager, Crm
May 2023 — Present · Phoenix, AZ, US
Education
University of Sussex
Bachelors
2006 — 2009
Queens' School
High School Diploma
1997 — 2005
Skills
- Data Management
- Financial Analysis
- Databases
- Direct Marketing
- Data Analysis
- Market Analysis
- Data Mining
- Direct Mail Campaigns
- Newspapers
- Campaign Strategies
- B2c Marketing
- Leadership
- Research
- Management
- High Achiever
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