Abinash Somani
Assistant General Manager - Growth Marketing & Product Analytics @Cars24
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WORK HISTORY
Assistant General Manager - Growth Marketing & Product Analytics @Cars24
EDUCATION
Heritage Institute of Technology
Bachelor of Technology
SKILLS
ABOUT ABINASH SOMANI
Product & Growth Analytics leader with ~ 8 years of experience driving customer acquisition, lifecycle optimisation, and monetisation strategy across high-scale marketplace and consumer technology platforms.Currently leading Product & Marketing Analytics at CARS24, where I partner with business, product, and marketing leadership to drive growth strategy, marketing ROI optimisation, and P&L performance across multiple business verticals.My expertise sits at the intersection of commercial growth, mobile analytics, and experimentation. I specialise in building attribution frameworks, funnel optimisation strategies, and executive analytics dashboards that directly influence revenue and customer experience outcomes.Across organisations including CARS24, Zepto, Udaan, and Shuttl, I have worked on scaling digital platforms by improving acquisition efficiency, customer engagement, and operational performance through data-driven decision making.Core Expertise:• Product & Growth Analytics• Marketing Attribution & Performance Measurement• Customer Lifecycle & Retention Analytics• Mobile Attribution & Deep Linking (GA4, Branch)• Experimentation & A/B Testing Frameworks• P&L and Revenue Analytics• Building and Mentoring Analytics TeamsI am passionate about solving growth and monetisation challenges in mobile-first and marketplace-driven digital ecosystems.
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