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Abhinand A
Performance Marketing Manager @upGrad
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WORK HISTORY
Performance Marketing Manager @upGrad
Bengaluru, IN
EDUCATION
Kraftshala
Marketing launch pad, Digital marketing
ZAMORIN'S GURUVAYOORAPPAN COLLEGE, KOZHIKKODE
Bsc physics, Physics
ABOUT ABHINAND A
I’m a Performance Marketing Specialist with 3.5+ years of experience driving app growth and user acquisition for global brands across Google, Meta, TikTok, YouTube, and Affiliate platforms.I have successfully managed ₹2–4 Cr monthly budgets and delivered measurable results — 3X user growth, 2X revenue uplift, and 20% CAC reduction. My expertise spans full-funnel campaign planning, creative testing, retention marketing, and CAC optimization.Scaled monthly new registrations by 300%(1,500 → users in 5 months) through data-led planning and creative optimization.Directed campaigns for Disney+ Hotstar Indonesia and other international clients, managing $6M annual budgets with strong ROAS.Consistently reduced acquisition costs (30% CAC reduction) while improving retention.Beyond execution, I bring expertise in GA4, AppsFlyer, Adjust, Firebase, and competitive research tools like SimilarWeb and App Annie. I thrive in remote, async setups, collaborating seamlessly across creative, analytics, and product teams. Currently open to remote performance marketing opportunities where I can help brands scale profitably and globally.
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