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Kateryna Larina

Marketing Design Team Lead @SE Ranking

Warsaw, PL
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2024 — Present

Marketing Design Team Lead @SE Ranking

Warsaw, PL

As a Marketing Design Lead, I focused on building team structure, improving design operations, and scaling systems that helped the business move faster and more consistently. • Established clear team structure and design workflows, shaping collaboration routines and delivery processes for 3 in-house designers and 2 freelancers. Helped the team grow into a more organized, aligned, and high-performing unit.• Created a design team job levels framework and conducted performance reviews based on it to support growth, clarity and team development.• Proposed and led the implementation of a website builder system to unify layout patterns and accelerate scalability — increased landing page delivery speed by 5x.• Led the implementation and expansion of a new brand identity, including building the brand guidelines and running regular team workshops to align, inspire and co-create.

EDUCATION

2000 — 2005

National Technical University of Ukraine 'Kyiv Polytechnic Institute'​

Master's degree, Mechanical Engineering

N/A

Projector Institute

Product Design

ABOUT KATERYNA LARINA

I help SaaS companies grow through high-impact marketing design, scalable creative systems, and strong design teams.I\'m a design leader with 5+ years of experience in team leadership and 20+ years in digital design overall. My core focus is on marketing design, creative operations, and team management within B2B and B2C SaaS.At SE Ranking, I established structured workflows, introduced a team leveling framework, and implemented a website builder system that increased landing page delivery speed by 5x.Previously at VistaCreate, I led a 6-person design team, oversaw a global rebranding initiative, and contributed to a 4x revenue increase and 4M monthly organic sessions.I build design teams that are creative, reliable, and business-minded — teams that not only deliver quality, but do it at scale. I care deeply about culture, ownership, and creating an environment where designers can thrive and grow together.Keywords: Marketing Design · Creative Operations · Design Systems · Team Leadership · Campaign Design · Performance-Driven Design · Cross-Functional Collaboration · B2B/B2C SaaS

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