Abby Edwards

Content Strategy Director @Supreme Optimization

Lead content strategy for start-up and enterprise life science companies alike, developing plans that align business goals with audience motivators to drive performance.• Shape brand positioning, messaging frameworks, and go-to-market strategies that support differentiation and long-term growth.• Complete content audits, buyer journey mapping, and competitor analysis to inform strategic recommendations for high-performing campaigns.• Plan and support integrated, multi-channel campaigns that span digital, traditional marketing, and PR—tailored to client objectives and audience behaviour.• Well-versed in sectors including biotech, pharma and biopharma, healthtech, medical devices, patient recruitment, CROs/CDMOs, food analysis and agrichem.• Support the growth and development of a high-performing team of writers and content strategists, helping individuals build their skills and progress toward their career goals.