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Start for FreeAaron Reiter
Director of Website & Analytics (Digital Marketing) @Faegre Drinker
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WORK HISTORY
Director of Website & Analytics (Digital Marketing) @Faegre Drinker
Develop/manage/expand full spectrum of digital marketing for a global firm. Act as a primary advocate for thinking as the end user - building for and measuring to the firm\'s marketing goals. Build teams and processes to capitalize on digital opportunities. Develop effective, measurable and repeatable client experiences. Create measurements and reports on success of those efforts. Build and administer firm digital marketing properties/data. Manage/collaborate with developers, vendors, technology resources to maintain competitive presence - cross-platform - with client experience focus. Develop/measure/maintain systems and strategies around integration of firm data across multiple systems. Use data to enhance client experience and effectiveness of marketing while protecting sensitive data/data integrity. Develop/manage budgets for department and marketing initiatives. Evaluate performance of spend. Serve as a primary contact for vendors related to digital initiatives. Develop and evaluate vendor relationships against needs and service provided, negotiate contracts. Break down barriers between B2B and B2C models, retail and professional services to find effective techniques to continually evolve digital journey paths and quality. Research and join project teams - cross-firm and cross-department - to facilitate seamless integration with marketing efforts and systems. Learn use of systems outside of marketing to better integrate/improve data flowing between systems.
EDUCATION
Purdue University
Bachelor of Arts (B.A.), Visual Communications Design
SKILLS
ABOUT AARON REITER
I bring 17+ years of marketing planning and analysis experience to the law firm world. I…
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