Aaron Herrera
Regional Sales Manager - South Florida @Kärcher North America Inc.
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WORK HISTORY
Regional Sales Manager - South Florida @Kärcher North America Inc.
Denver, CO, US
Developed and executed territory sales strategies to consistently achieve revenue targets. • Drive both dealer-led and direct sales across municipal, industrial, and commercial markets. • Built and managed a robust pipeline of municipal tenders, private sector projects, and dealer opportunities. • Strengthened dealer network by recruiting high-potential partners and providing training, tools, and incentive programs to maximize performance. • Conducted regular dealer check-ins, supporting forecasting, quoting, and product demonstrations. • Manage direct sales with municipalities, government agencies, and industrial customers, leading contract negotiations and pricing strategies for high-value accounts. • Built and maintain strong relationships with key decision-makers, procurement teams, and stakeholders. • Delivered hands-on equipment demonstrations to showcase product capabilities and secure new business. • Analyzed sales data, market trends, and competitor activity to identify growth opportunities and adjust strategies. • Collaborate cross-functionally with inside sales, marketing, product management, service, and aftersales support to drive territory growth.
EDUCATION
Florida International University
Bachelor's Degree, Business Administration
SKILLS
ABOUT AARON HERRERA
Accomplished professional with vast experience in business development, sales training and coaching. Prepared to provide outstanding service with strong results in business administration, sales and team management.
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