Aaron MacDonald
Chief Strategy Officer @Michigan Planners
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WORK HISTORY
Chief Strategy Officer @Michigan Planners
Washington Township, MI, US
Michigan Planners is proud to be a third generation employee benefits agency. Our foundation, growth, and future is rooted in exceeding our clients’ service expectations. While the employee benefits industry has continually evolved, so has Michigan Planners and the services that we provide to our clients, their employees, and their families. In my role, I help develop and implement revenue growth strategies that ensure Michigan Planners stays at the forefront of employee benefits.
EDUCATION
Central Michigan University
Bachelor of Applied Science (B.A.Sc.)
Central Michigan University
MSA, Business Administration
SKILLS
ABOUT AARON MACDONALD
I’m passionate about making health insurance make sense. At Michigan Planners, I work with employers to design smarter, more strategic benefits packages that don’t just check the box—but actually support the people who make businesses run.With a background in business development and strategic partnerships at Blue Cross Blue Shield of Michigan and Included Health, I bring both carrier and consulting experience to the table. That dual perspective helps me uncover creative opportunities to cut costs, improve outcomes, and elevate the employee experience.Our team’s approach is personal, proactive, and relentless in pursuit of better. Whether it\'s solving a problem before it becomes one, or helping a client turn their benefits into a competitive advantage, we’re not here to be average—we’re here to deliver.Let’s connect if you’re looking for a fresh take on employee benefits or need a trusted broker who knows how to get results.
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