Aaron MacDonald

Chief Strategy Officer

Role
Chief Strategy Officer at Michigan Planners
Location
Huntington Woods, MI, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Aaron MacDonald

I’m passionate about making health insurance make sense. At Michigan Planners, I work with employers to design smarter, more strategic benefits packages that don’t just check the box—but actually support the people who make businesses run.With a background in business development and strategic partnerships at Blue Cross Blue Shield of Michigan and Included Health, I bring both carrier and consulting experience to the table. That dual perspective helps me uncover creative opportunities to cut costs, improve outcomes, and elevate the employee experience.Our team’s approach is personal, proactive, and relentless in pursuit of better. Whether it\'s solving a problem before it becomes one, or helping a client turn their benefits into a competitive advantage, we’re not here to be average—we’re here to deliver.Let’s connect if you’re looking for a fresh take on employee benefits or need a trusted broker who knows how to get results.

Experience

  1. Chief Strategy Officer

    Michigan Planners

    Oct 2022 — Present · Washington Township, MI, US

    Michigan Planners is proud to be a third generation employee benefits agency. Our foundation, growth, and future is rooted in exceeding our clients’ service expectations. While the employee benefits industry has continually evolved, so has Michigan Planners and the services that we provide to our clients, their employees, and their families. In my role, I help develop and implement revenue growth strategies that ensure Michigan Planners stays at the forefront of employee benefits.

Education

  • Central Michigan University

    Bachelor of Applied Science (B.A.Sc.)

  • Central Michigan University

    MSA, Business Administration

    2007 — 2010

Skills

  • Health Insurance
  • Managed Care
  • Sales Management
  • Sales
  • Healthcare
  • Health Savings Accounts
  • Performance Management
  • Hipaa
  • Medicare Part D
  • Coaching
  • Employee Benefits
  • Underwriting
  • Insurance
  • Human Resources
  • Account Management
  • Benefits Administration
  • Disability Insurance
  • Commercial Insurance
  • Customer Service
  • Medicare
  • Training
  • New Business Development
  • Leadership
  • Strategic Planning

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Aaron MacDonald — Chief Strategy Officer at Michigan Planners in Huntington Woods, MI, US | Unifers