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Start for FreeAaron Casterlow
Founder @28 North
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WORK HISTORY
Founder @28 North
US
We work with brands, influencers, and organizations to craft their brand identity, aesthetic, and storytelling strategy. Our focus is helping clients grow loyal audiences through organic social media content and cinematic visuals that feel authentic and engaging.Our experience spans lifestyle brands, fitness and supplement companies, clothing labels, and sports organizations. Whether it’s building a content strategy, directing creative campaigns, or producing high-quality photo/video assets, we partner with clients to bring their brand vision to life and connect with the right audience.
EDUCATION
Stockton University
Bachelor of Science - BS, Marketing
Scotch Plains-Fanwood High School
High School Diploma
ABOUT AARON CASTERLOW
I’m a New Jersey based creative specializing in strategic marketing, personal branding, and content systems that help businesses grow, especially in real estate and local markets. With 7+ years of experience in content creation, I focus on building visuals and narratives that drive real business outcomes, not just likes.My work has generated 2M+ organic views year-to-date, helping clients boost visibility, build trust, and convert attention into actual conversations and leads.Alongside creative direction, I understand paid media fundamentals, including running targeted ad campaigns, managing bids, and optimizing audiences. This lets me combine strong creative with smart distribution when needed.I’ve worked with 30+ clients across lifestyle, real estate, clothing, founders, and supplements, producing content that strengthens identity and makes brands impossible to ignore.What I bring:• High-performing video optimized for retention + conversions• Authentic storytelling that builds authority + trust• Paid media knowledge (ad strategy, bidding, audience targeting)• A long-term, results-driven mindsetBeyond marketing, I’ve also spent my whole life playing academy soccer at PDA, and years coaching youth soccer (U6–U19 under NJYS). That experience taught me leadership, patience, and how to bring out the best in people — values that carry into every creative partnership I take on. Portfolio → https://byaaron.framer.website Instagram → Contact → a••••••••@gmail.com
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