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Analytics Lead @PMG
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WORK HISTORY
Analytics Lead @PMG
Forecast performance marketing performance to execute a full funnel plan across marketing channels in order maximize efficient revenue and site traffic • Establish a testing and measurement framework for navigating campaign optimizations against media mix models. • Oversee development of data products including dashboards and data feeds from our analytics team to ensure they meet the standard of success and usability with our clients • Write and publish SQL views that blend Paid Social, Paid Search, and Programmatic Display performance data together for timely reporting and dashboarding • Work closely with media and client managers to understand business opportunities for media, client and market growth.
EDUCATION
The University of Texas at Arlington
Bachelor of Arts, Anthropology
University of Reading
Master of Arts, Medieval Archaeology
SKILLS
ABOUT AARON ELKINS
A cheerful, ambitious data analyst who demonstrates versatility on a daily basis, is…
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