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Rebecca Crouse Kelley
Chief Development Officer (CDO) @Ymca Of Greater Cincinnati
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WORK HISTORY
Chief Development Officer (CDO) @Ymca Of Greater Cincinnati
Cincinnati, OH, US
Direct and administer the total operation of the development department, including policy execution, procedure development, staffing, and program evaluation. Develop organizational goals and strategic plans for fundraising, including inclusive strategies that engage and reflect the diverse communities the Y serves, balancing long-term direction and short-term requirements in collaboration with the leadership team. Develop systems and manage resources needed to carry out the fundraising plans, including the financial development budget. Establish metrics and evaluate the effectiveness of fundraising strategies to ensure alignment with organizational goals and optimize impact. Direct and coordinate capital development, annual campaigns, endowment, and planned giving programs. Nurture strong relationships with individual donors (including the Y Board), corporations, foundations, and public funding sources. Engage the board in strategic decision-making and volunteer involvement as the staff liaison to the financial development committee. Provide training in fundraising, educating and motivating individuals on best practices to build capacity across all levels. Utilize technology, such as donor management systems/CRMs, digital platforms, and AI to enhance outreach and efficiency in fundraising efforts. Create and implement compelling communication strategies that inspire donors, members, participants, and the community to understand the case for supporting the mission. Coordinate and direct planning, celebration, kickoff, and evaluation of campaigns and donor recognition events. Collaborate with program, marketing, and finance teams to align messaging and ensure proper stewardship of donor funds. Develop risk mitigation plans to sustain fundraising efforts during economic uncertainty or crises. Design long-term development plans to ensure financial sustainability and diversify revenue streams beyond current funding sources.
EDUCATION
University of Cincinnati College of Law
JD, Law
Goucher College
BA, Politics & Public Policy
SKILLS
ABOUT REBECCA CROUSE KELLEY
Resourceful change agent successful in scaling evidence-based youth development programs in urban, rural, and suburban systems, increasing revenue through resource development (over $500M+ raised), and leveraging multi-year, multi-million public investments from federal, state, and local sources.A mIssion-driven nonprofit leader with experience initiating and sustaining social innovation via complex systems. Cross-functional strategist, organizational change architect, and thought leader. Demonstrated success in partnership development, impact evaluation, coaching, and compliance. A connector of people, ideas, and investments.Gallup / Clifton Strengths: Strategic. Achiever. Ideation. Activator. Learner.
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