Brian Barrett
Head of Innovation @Automatd.Digital Marketing Automation
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WORK HISTORY
Head of Innovation @Automatd.Digital Marketing Automation
Phoenix, AZ, US
Lead the development of advanced advertising and analytics technologies, setting industry benchmarks. Strategically guide product innovation, collaborating with tech teams to transform market insights into scalable solutions. Spearhead the creation of tools that leverage AI platforms, APIs, and dynamic creative, enabling the dynamic generation of online and offline creative assets. Drive A/B testing and ad optimization across Google and Facebook, improving efficiency by 85% and lowering cost per acquisition by 50%. Ensure our products remain at the forefront of innovation, functionality, and user experience, continually pushing the boundaries of digital advertising.
EDUCATION
W. P. Carey School of Business – Arizona State University
MBA
Winthrop University
BS, Accounting
SKILLS
ABOUT BRIAN BARRETT
As a digital marketing executive, I specialize in driving measurable results through high-performance marketing strategies. Leading teams of 30+ digital marketing professionals, I’ve overseen hiring, career development, and team growth while delivering successful campaigns for publicly traded companies and major brands. I’ve generated over 1 million leads, reduced cost per acquisition by 20%, and effectively managed budget planning and resource allocation to maximize performance.My expertise includes website development, SEO, UX/UI optimization, and conversion funnel management, creating seamless digital experiences that drive consumer engagement. I have led Google and Facebook/Instagram advertising efforts focused on brand awareness, lead generation, and A/B testing to optimize ads and landing pages. Additionally, my strategic approach to consumer segmentation and email marketing for lead nurturing has significantly enhanced campaign efficiency. I also spearheaded the creation of a predictive analytics platform, improving digital advertising efficiency by 50% and forecasting sales for a national brand with 200+ offices, enabling more accurate budget planning and resource management.
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