Zarian Shuman
Social Media Manager @MotorCars of Atlanta
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WORK HISTORY
Social Media Manager @MotorCars of Atlanta
Atlanta, GA, US
Lead multi-brand luxury social strategy and original content across a multitude of accounts, including on-site and off-site event coverage, for Lamborghini, McLaren, Rolls Royce, Aston Martin, and Koenigsegg. Drive premium storytelling, brand governance, and 100% OEM compliance while aligning creative execution with inventory, showroom, and sales priorities.Curated and produced original photo and video content across eight distinct social media accountsManaged daily content execution for multiple luxury marques, each with unique OEM standards and brand requirementsMaintained 100% OEM and brand compliance across all published content, including tone, visuals, and legal guidelinesDelivered on-site and off-site event coverage, capturing real-time content while preserving brand integrityBalanced creative storytelling with governance, risk awareness, and compliance at scaleAligned content strategy with inventory focus, showroom initiatives, and sales objectivesPartnered closely with sales, marketing, and leadership to support launches, features, and high-priority inventoryPreserved clear brand separation and voice integrity across all platforms
EDUCATION
Tri-Cities Highschool
Technology
SKILLS
ABOUT ZARIAN SHUMAN
Lead Digital Strategist overseeing digital media, photography, and video production for a multi-brand luxury automotive portfolio. I architect high-end commercial content that strengthens brand presence, elevates customer experience, and supports dealership performance through refined visual narratives, social platform leadership, and integrated campaign execution, including on-site and off-site event coverage, all delivered within strict OEM and brand governance standards.Previously, I spent over six years at ServiceTitan driving customer strategy, operational execution, and cross-functional alignment at the enterprise level. As a Senior Success Manager, I led teams responsible for supporting and expanding 70 plus enterprise accounts per quarter, translating business goals into scalable workflows, performance frameworks, and measurable outcomes. That experience informs how I approach digital strategy today, balancing creativity with systems, data, and long-term execution.I’m deeply invested in technology, education, and leadership development. As a former Tech Instructor and ERG Co Chair, I’ve directed initiatives focused on inclusive growth, skill development, and community building. My approach centers on aligning people, processes, and creative execution to drive sustainable impact.
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