Zoe Y.
Lead, Revenue Operations @Compass Digital
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WORK HISTORY
Lead, Revenue Operations @Compass Digital
Compass Digital is the digital and technology innovation arm of Compass Group NA, a multi-billion-dollar global leader in food services. As the innovation branch of Compass Group, we custom-build mobile and SaaS products for fast-paced transformation at the intersection of hospitality and technology. I build the Revenue Operations function from the ground up with a focus on building scalable GTM eco system and enabling a data-drivenculture and decision among the GTM teams.
EDUCATION
University of Manitoba
Bachelor's Degree, Marketing
British Columbia Institute of Technology
Certificate, New Media Design and Web Developement
SKILLS
ABOUT ZOE Y.
Data-driven and outcome-obsessed, I bring 10 years of experience across Revenue Operations, Marketing Technology, Demand Generation in B2B SaaS and B2B2C environments. I have stood up Marketing Ops and Revenue Ops function from the ground up, built processes and internal products that drive revenue growth and operational efficiency. My superpower? Sitting at the intersection of strategy, technology and creativity. Whether I’m working on a scalable data model, optimizing sales and marketing funnels, or defining an AI-powered roadmap, I focus on bridging people, processes, and platforms to enhance customer experiences and business outcomes. Core Strengths • Revenue Operations Strategy & Funnel Optimization • Lifecycle Automation & Channel Orchestration • Customer Data Architecture & Integration • Sales and Marketing Analytics & Measurement Strategy • Cross-functional Enablement & Documentation Tech Stack Expertise • CRM: Salesforce, HubSpot • Marketing Automation & Ads: Salesforce Marketing Cloud, Marketo, IBM Watson Campaign, StackAdapt • Data & Analytics: Looker, Power BI, Google Analytics, Snowflake • Languages: SQL, HTML/CSS, basic JavaScript & PythonWhile I’ve worked hands-on with many platforms—I stay adaptable and curious! I’m all about choosing the right tools for the job (and love learning new ones along the way!). Outside of work, I\'m a photographer, bedroom music producer and spend quite some time in the mountains. Feel free to check out my artwork on zoeyang.ca or let\'s connect to chat about future projects, art or music!
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