Zoe
Vice President, Creative Services @Hck2
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WORK HISTORY
Vice President, Creative Services @Hck2
Addison, TX, US
EDUCATION
ArtCenter College of Design
Advertising Design
Dallas Baptist University
Bachelor of Science and Arts, Art, Emphasis on Graphic Design
Biola University
Major: Business Marketing and Communications
ABOUT ZOE
An award-winning creative, branding and marketing leader with over two decades of experience, I solve business challenges with innovative, scalable creative solutions that drive success.With a keen eye for detail and a passion for ingenuity, I merge data-driven insights with imaginative thinking to develop strategic initiatives that captivate audiences and achieve business objectives. My track record includes directing end-to-end enterprise-level marketing, creative concepting, campaign development, multi-channel marketing strategy, omni channel strategy, brand creation and architecture, consumer packaging, video direction, process development, public relations, environmental design, copy/content strategy and development, photo imaging and manipulation, production for complex print processes, media purchasing, and more.Specialties: • Translating marketing objectives into effective, compelling creative solutions that drive consumption • Planning and executing cross-channel strategy • Directing campaigns seamlessly from inception to completion • Distilling complex concepts into simple ones• Pitching ideas to clients and executives for buy-in and sell-through• Growing and developing agile teams while streamlining efforts • Professional Certificate in Digital Marketing (2021, Digital Marketing Institute)• Professional Certified Marketer (2021, American Marketing Association)• Gallup® StrengthsFinder® strengths: Achiever, Ideation, Strategic, Maximizer, Activator.Clients represented in my career include: Warner Bros. Entertainment, Fox Television Network, Kimberly-Clark, Susan G. Komen Foundation, Boston\'s Pizza, The Discovery Channel, Girl Scouts, Greyhound, Hallmark Entertainment, Lennox Industries, Mannatech, MedSynergies, Oakwood Worldwide, Pulte Homes, Centex, Lowe\'s Pro Services, Texas Health Resources, MoneyGram International, Blockbuster (RIP), Viverae and Westinghouse Digital
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