Zoe Nilsson
Associate Director, Marketing @Bit.Bio
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WORK HISTORY
Associate Director, Marketing @Bit.Bio
Cambridge, GB
I am responsible for developing and executing innovative marketing strategies that drive brand awareness, lead generation, and revenue growth for bit.bio\'s portfolio of human iPSC-derived ioCells.
EDUCATION
University of St Andrews
BSc (hons) 2.1, Neuroscience
University of St Andrews
MPhil in neuronal and behavioural science, Alzheimer's disease, Neuroscience
University of St Andrews
Doctor of Philosophy - PhD, Neurobiology and Neurosciences
ABOUT ZOE NILSSON
I’m a marketing leader with over a decade of experience translating complex science into impactful brand stories that drive awareness, engagement, and growth. With a foundation in neurobiology and expertise in cell culture and human iPSC-derived cells, I’ve built a career at the intersection of science and strategy—bridging R&D innovation with commercial success.Currently Associate Director of Marketing at bit.bio, I lead initiatives that amplify the company’s mission to make human cells accessible for research and drug discovery. From developing global marketing strategies to optimising lead generation and campaign performance, I’m passionate about turning innovative cell-based technologies into clear, compelling narratives that resonate with scientists and decision-makers alike.Previously, I’ve held senior product management and marketing roles at Sphere Fluidics and Axol Bioscience, where I launched dozens of iPSC-derived products, built content pipelines from the ground up, and managed cross-functional teams spanning R&D, product, and digital marketing. My background as a PhD neuroscientist from the University of St Andrews gives me a deep understanding of the science behind the products I market and a unique ability to connect with highly technical audiences.Driven by curiosity and collaboration, I thrive on building strategies that connect data, creativity, and science to achieve measurable business impact.
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