Zoe Brookes

Communications & Social Media Executive @Uksa

Cowes, GB

I support the delivery of the organisation’s strategic communications and marketing initiatives, promoting UKSA’s charitable mission, courses, and career opportunities in the maritime sector. My role spans digital content creation, campaign management, and analytics, ensuring brand consistency and audience engagement across platforms.Key Responsibilities:Content Creation & Graphic Design:Designed and developed engaging multimedia content for digital and print platforms, including brochures, social posts, infographics, and course materials, using tools such as Adobe Creative Suite and Canva.Social Media Management:Planned, scheduled, and published content across multiple channels (Meta Suite, Loomly), aligning messaging with campaign goals. Monitored and responded to community engagement.Website & SEO Management:Maintained and updated UKSA’s website (WordPress), optimising content for SEO and user experience.Copywriting & PR:Produced compelling copy for a range of communications including email campaigns, web pages, brochures, and press releases. Collaborated with local and industry media to increase press coverage.Analytics & Reporting:Tracked and analysed performance across social and web channels using Google Analytics and platform insights. Provided regular reporting to inform strategy and improve engagement.CRM & Marketing Automation:Utilised Salesforce for contact management, segmentation, and email campaigns, enhancing lead generation and course sign-ups.Course & Event Promotion:Led promotional activity for UKSA’s training programmes and charitable initiatives, targeting prospective students, donors, and partners through tailored messaging and multi-channel campaigns.Print Management:Coordinated the production and distribution of printed marketing collateral and signage.Using:Google Analytics, Meta Business Suite, Loomly, WordPress, Salesforce, Adobe Creative Suite, Canva, Microsoft Office, Mailchimp.

University of Sussex

Bachelor's Degree, Music

Parkstone Grammar School

High School, GCSEs

University of Chichester

Bachelor's Degree, Music / New Media

Platform One College of Music

BTEC National Diploma, Music and Business