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Zoé Maurici
International Product Manager @PATYKA
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WORK HISTORY
International Product Manager @PATYKA
Paris, FR
Coordination - Spanish subsidiaryKey accounts management (El Corte Inglés, Farmavazquez, Ecoceutics)Development and implementation of commercial operations (GWP, pouch, trade box, etc.)Tailored trade & marketing plans for national marketOrganization of B2B, B2C events, influencer and PR managementOrganization and management of international fairsOrganization and management of PR & influencer events in collaboration with local agenciesCreation, adaptation, and translation of sales support materialsSocial media management and creation of digital and retail collaborationsCreation, adaptation, and implementation of point-of-sale promotional toolsManagement and follow-up of covering campaigns and merchandising plansAnalysis of Sell-in & Sell-out data and implementation of corrective measuresBudget management and monitoringCoordination - Export Distribution - Local team supportNew product launch supportAdaptation and monitoring of distributor trade plans & marketing actionsImplementation of institutional toolsMonitoring of global coherence of brand image and CSR values
EDUCATION
Lycée Pierre Beghin
Baccalauréat
Université Grenoble Alpes
Licence
iaelyon School of Management
Master 2 (M2)
iaelyon School of Management
Master 1 (M1)
ABOUT ZOÉ MAURICI
Thanks to my numerous international experiences and exchanges, I developed a passion…
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