Zirwa A.

Senior Marketing Communications Executive @NETSOL Technologies Inc.

Collaborated closely with NETSOL’s US and European teams to align internal and external communications, ensuring regional messaging consistency and synergy across time zones- Provided comprehensive backend support for company-sponsored events across North America and Europe, contributing to seamless planning, logistics coordination, and post-event communication-Supported digital marketing efforts by creating and scheduling HTML email campaigns targeted at segmented audiences in the US and Europe using Hubspot and other tools- Contributed to the planning and execution of integrated content marketing campaigns, including drafting and scheduling branded content for social media platforms (LinkedIn, Twitter/X, Facebook), enhancing engagement and reach across B2B audiences- Created and managed regional social media content calendars in alignment with product launches, industry events, and thought leadership goals- Assisted in the development of press releases, media alerts, and pitch notes to support PR efforts in key markets, while maintaining media contact lists and monitoring coverage- Played an active role in cross-border PR initiatives, helping draft award nominations, coordinate interviews, and compile content for editorial opportunities in trade publications- Collaborated with cross-functional teams to ensure messaging consistency across digital channels, PR, and internal communications, supporting overall brand reputation and visibility.