Zinaïda Kapustina
Category Manager Eu & Uk Markets @Azura Group
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WORK HISTORY
Category Manager Eu & Uk Markets @Azura Group
Perpignan, FR
CATEGORY MANAGEMENT - SALES - MARKETINGIn charge of Germany, UK, Scandinavia, Eastern Europe (scope enlarged from 2 to 9 countries in 5 years). Cross-functional teams: senior management, marketing, commerce, production, finance• Provide category/market insights, identify new opportunities for the category• Advise retailers on strategy and range (based on performance review & market trends)• Created the 1st Sales Forecasting tool based on market trends & opportunities for growth. Used today in S & OP• NPD with marketing teams based on shopper insights
EDUCATION
Université Paris-Sorbonne
French, Language
Cegos
Certification training in purchasing negotiations
IAE Paris - Sorbonne Business School
MBA
ABOUT ZINAÏDA KAPUSTINA
My profile is available in French:) Passionate insight category manager focused on consumer and driven by data! More than 10 years of analytical analysis, FMCG experience. MBA graduate, problem-solving skills, business acumen.
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