Zena-Marie Acholonu

Media Connections @R/GA

Clients: XFL, FENDER & FILA Guided media, creative strategy, planning, and execution of campaigns to deliver against key performance Indicators. Created tactical GTM strategies to support brand launches, creative direction and media planning. CLIENTS: NIKE, AUDIBLE, GOOGLE, PATREON, GSTQ & MORE Created integrated comms strategies utilizing strategy and insights from GWI, Nielsen, Commspoint, Comscore, Zenith & Kantar. Collaborated with creative leadership to dictate analytical and creative approaches to media and consumer strategy. Leveraged a deep understanding of media channels, industry trends, category and consumer insights, to develop strategic recommendations that will deliver long and short-term growth for the client’s business. Developed annual media strategies to guide campaign planning and key moments of activation across all Paid, Owned and Earned channels.